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Search Engine Optimization

Upgrade Your Hotel’s Online Visibility - Reduce OTA Commissions and Boost Direct Bookings.

Data-Driven SEO Solutions + AI Innovations for Hospitality Excellence.

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UPGRADE YOUR SEO STRATEGY

A New Era of SEO

The way travelers plan trips is changing.
Guests are spread across platforms, planning trips on TikTok, asking ChatGPT for recommendations, or searching for the best rates on Google. Your SEO strategy needs to be as diverse as your audience.

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Did you know that 75% of Gen Z travelers use TikTok to plan their trips, while voice searches like ‘eco-friendly hotels near me’ have grown by 150% in the past year?

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Why Most Brands Struggle to Be Found Online

Overdependence on OTAs

With OTAs taking 15–30% in commissions, profit margins shrink with every booking. Even worse, guests often use OTAs as a starting point because direct search visibility is weak.
 

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Invisible to Gen Z and Millennials

Google alone isn’t enough. Gen Z travelers spend more time planning trips on TikTok and Instagram than traditional search engines. A lack of optimization for these platforms leaves a huge audience untapped.

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Failing to Leverage Voice Search

Voice search is booming, but most hotels are unprepared for conversational queries like “Best hotels for families”. Without proper optimization, hotels miss out on a growing segment of high-intent travelers.

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Unstructured SEO Efforts

A scattered approach to SEO leads to wasted resources. Without clear metrics, consistent monitoring, or targeting the right platforms, results are minimal, leaving potential revenue on the table.

Tailored SEO Solutions

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Classic SEO

For properties seeking consistent rankings, steady traffic growth, and OTA independence, the Classic SEO Package delivers the essentials every hotel needs.​​

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What's Included:

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  1. Keyword Research & Strategy:

    • In-depth keyword analysis targeting high-converting search terms.

    • URL mapping aligned with guest search behavior.
       

  2. Technical SEO Excellence:

    • Monthly optimizations for navigation, schema markup, and page load speeds.

    • Structured data updates for seamless indexing.
       

  3. On-Page Optimization:

    • Meta titles, descriptions, and headers crafted to boost relevance and click-through rates.

    • Mobile-first optimization to enhance the guest experience.
       

  4. Content Strategy:

    • Monthly blog posts to drive awareness and rankings.

    • Thoughtfully integrated keywords into guest-centric content.
       

  5. Backlink Building:

    • High-quality backlinks from trusted websites.

    • Directory submissions and social bookmarking to enhance authority.
       

  6. Reporting & Action Plans:​

    • Monthly updates on rankings, traffic, and ROI.
       

What to Expect:

  • 25–30% growth in organic traffic within 6 months.
     

  • Higher rankings for terms like "best luxury hotels."
     

  • Tangible reductions in OTA reliance, cutting commissions by up to 30%.

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AI-Powered SEO

Designed for forward-thinking properties ready to capture travelers across TikTok, voice search, and AI-powered platforms like ChatGPT, this package positions your brand for the future of search.

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What's Included:​

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  1. Classic SEO Package

  2. Conversational Search Optimization:

    • Voice search strategies tailored for location-specific and long-tail queries.

    • FAQs and content optimized for AI-driven platforms like ChatGPT and Bing Chat.
       

  3. AI-Powered Content Strategy:

    • Predictive analytics to identify trending topics and guest preferences.

    • Regular optimization of AI-generated reviews and blog posts for search visibility.
       

  4. Technical AI Enhancements:

    • Schema markup updates for AI search engines.

    • Real-time error corrections powered by AI for flawless crawlability.
       

  5. AI-Assisted Personalization:

    • Dynamic landing pages personalized for guest segments like families or couples.

    • Localized content recommendations for events and activities.
       

  6. Advanced Analytics & Reporting:

    • AI dashboards offering insights into guest demographics, bookings, and traffic growth.

    • Quarterly strategy sessions to refine tactics based on predictive insights.
       

What to Expect:

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  • 50% boost in bookings driven by voice search.

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  • Increased engagement rates on TikTok and Instagram.

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  • A competitive edge with AI-enhanced strategies that adapt to evolving traveler behavior.

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25–30% growth in organic traffic within 6 months.

Reductions in OTA reliance, cutting commissions by up to 30%.

Higher rankings for terms like "best luxury hotels"

BRANDS

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How Our SEO Process Works

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Performance Tracking & Ongoing Optimization

Regular reporting to measure traffic, conversions, and revenue impact, ensuring iterative refinements and agility.

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Content & Link-Building Strategy

Monthly blog posts or articles drive relevance, while authoritative link placements expand domain influence.

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On-Page & Technical Enhancements

Page-speed improvements, mobile responsiveness, schema markup, and error resolution to optimize search engine visibility.

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Audit & Keyword Mapping

Comprehensive evaluation of site structure, competition, and traveler search patterns to align content with high-intent queries.

Hotel Desk Check-In

Are you ready to 10x
your direct bookings?

  • Why wouldn't I just hire a full-time AI Marketing Expert?
    Let's cut to the chase – AI experts are the unicorns of the marketing world: rare and pricey. We're talking north of $100,000 annually, and that's before the perks package kicks in. With or monthly plan, you get all that brainpower without the full-time salary or the headhunting headaches. With the monthly plan, you can pause and play your AI Hotel Marketing subscription anytime. It's that flexible.
  • How do I initiate marketing requests with AI Hotel Marketing?
    Initiating your marketing requests is effortless. Whether you prefer a direct approach through our client portal or a collaborative tool of your choice, we're ready to bring your vision to life.
  • Can I submit an unlimited number of marketing requests?
    Absolutely. Your membership entitles you to a limitless stream of marketing requests. Queue them up as you need, and we'll deliver them with precision and care, one masterpiece at a time.
  • What’s the turnaround time for receiving completed marketing tasks?
    We pride ourselves on our agility. Most marketing tasks are swiftly completed within 48 hours, although we give complex missions the time they deserve to ensure impeccable results.
  • What if I only have one marketing request for now?
    Every request, big or small, is important to us. If one is all you have, that’s all we need to focus on. Once it's completed to your satisfaction, you have the option to pause your subscription until more needs arise.
  • How does the subscription pause feature work at AI Hotel Marketing?
    We understand that marketing needs can ebb and flow. That's why our subscriptions are as flexible as your needs. Pause your service any time and conserve the days for when you're ready to reignite your marketing efforts.
  • What is your policy on refunds?
    We aim for applause, not refunds. But, if things aren't shaping up as you imagined, we're on it until it's sorted, no extra charge.

Ready to Stop Giving Away Revenue to OTAs?

Request Your Complimentary SEO Audit

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