Website and SaaS Design & Development

Recent industry data shows that hotels shifting from 50% OTA bookings to 35% can see a net revenue lift of $200k+ annually (for mid-sized properties). Implementing SEO to capture those direct bookings, you keep profits where they belong: on your bottom line.

Instead of focusing on a single rank, we target key performance metrics: direct bookings, visibility across all major search platforms, and a healthy ROI. In fact, 63% of travelers say that if they can’t find a hotel’s website in their initial search, they default to OTAs.

Many factors—like hotel location, competition, and starting domain authority—impact speed of growth. Still, we’ve consistently seen hotels in competitive markets achieve double-digit traffic and booking lifts within six months.

In our experience, 70% of hotels that implement a SEO plan see an average 25–30% increase in direct bookings by month six, assuming they’re consistent with content and technical optimizations.

According to Deloitte research, hotels that shift 10% of OTA bookings to direct channels can improve net revenue by up to 15%. Our custom reports let you see precisely how SEO drives that shift.

We start with a comprehensive site audit to pinpoint your biggest opportunities. Next, we tackle technical and on-page optimizations, produce monthly SEO-focused content, and build high-quality backlinks to boost your authority. Throughout, we measure key metrics (rankings, traffic, direct bookings) and refine the strategy as needed, ensuring consistent growth and a clear path to ROI.

You’ll have 24/7 access to a personalized dashboard that shows data on traffic, rankings, and conversions. We also deliver monthly and quarterly reports that summarize key accomplishments, highlight trends, and recommend next steps, keeping you fully informed without burdening your daily schedule.

We focus on SEO-specific content (including one optimized blog post per month) and off-page elements; the rest of your site’s copy or additional pages remain your team’s responsibility (unless otherwise agreed).

OTAs charge commission fees of 15–25%, which cuts into your profit. With SEO, you own your traffic, rank higher on Google, and drive bookings directly, keeping more revenue in your pocket.

On average, hotels investing in SEO can save thousands in OTA fees annually while increasing direct revenue. Your ROI grows as you gain visibility and attract more direct bookings.